A concept for a package design for a mocktail (non-alcoholic) spirit brand. Inspired by retro dining of 1950s America, the personality of this brand includes a vintage aesthetic and merriment. The logo design derives from 1930s cartoons, with a mid-century modern font. The use of mid-century modern era of design is prevalent through the system, including the patterns and references to icons prominent throughout the 1950s, such as retro signage and jukeboxes. The purpose of conveying a non-alcoholic spirit brand in this way was to challenge the established designs within the industry and provide a fresh look. Patrons can enjoy the overall design and it's inviting for those who want the fun of drinking without the risk. "Delight in a Drink"!
