Centuries is a movie theater brand designed with mid-century and Googie art elements. The company provides patrons of all ages with an astounding movie-going experience. The Centuries brand identity is designed to reflect a modern look with retro elements, to revisit the classic experience at the movies. The logotype features a mid-century style typeface with sharp edges, symbolizing the dynamism of Googie style signage. The stationery set follows a clean and cohesive layout, integrating the logotype with a fresh, retro-inspired color palette as well as patterns relating to the corporate identity. The icons display expressive vector graphics, representing different sections such as showtimes, concessions, and memberships. The brand system also includes stickers that add a fun, colorful touch and are perfect for digital and print use, featuring elements relating to the brand. Together, these designs create a strong, memorable identity that embodies entertainment and enjoyment for cinema.
